Local SEO is a new way of advertising your products/services among your local audience. Because customers are spread all over the country.
If you are a local business owner or retailer or an MNC, your potential customers can be anywhere from listening to the radio or browsing social media platforms like Facebook, Instagram stories, browsing yellow page directories or going through Google for finding the right solutions.
As per research, 96% of people have used search engines mainly Google to find a local business. Take the help of Local SEO Services USA company to capture the local market with effective strategies.
1. Create Google My Business Page
Getting to Google my business page either on my own or through the help of a Local SEO expert is the first and most important step of any local search engine optimization strategy.
GMB listing allows the local audience to reach your store or shop or office through Google maps and visit your official website, social media pages, etc.
Through Google my business page you can let the customers know the actual information regarding your business like photos, opening-closing hours, working days, website, phone number, etc.
2. Create More Local Listings
Local listing on the high domain authority sites forwards excellent citation value.
A citation gives a strong positive ranking signal to Google about a particular business.
Other than Google, there are many other 3rd party free and paid citation websites that allow local companies to add their business.
Such web resources on the Internet do hold power because Google bots often go to these websites to find relevant data of a particular business type.
3. Improve Loading Speed of a Website
Website loading speed has become an important ranking factor according to Google.
Because a webpage provides a great solution to local audiences, if the page is taking more time to load, then it forwards a bad signal to the search engines and then your keywords ranking will take a hit.
Google page insights is the free tool to check such metrics including desktop and mobile speed.
4. Your Website should be Mobile Friendly
A potential internet user who is researching local companies is highly likely to use his smartphone, tablet, or iPad instead of a laptop or desktop.
Because in today’s era a mobile comes very handy and extremely easy compared to other smart devices. Anyone can make a search on Google with just a couple of taps on the small screen.
5 Optimize Website Content
This step involves thorough keyword research through tools like Google keyword planner or Semrush. Moreover, Google Keyword Planner is free to use and user-friendly.
Make sure you are including relevant keywords on your landing page or other web pages that have decent search volume.
The ideal practice of Denver SEO expert is to use Google Keyword Planner because it gives a number of search volume, bid and competition level based on a particular geographical location.
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